(COMSTOCK, MI) – Bell’s Brewery has an amazing lineup planned for 2022 that includes new beers, new packaging and returning favorites. It all begins with a brand-new offering shipping this week.
LoSun, a low-calorie Wheat Ale has already started to land on store shelves and in coolers. It will continue shipping into early January, just in time for New Year’s resolutions. It is the latest release in Bell’s Rotational Wheat Series which includes Bright White (also currently available), Rind Over Matter and the ever-popular, summer staple, Oberon Ale.
This new wheat offering will be available in bottles, cans and on draft across Bell’s distribution footprint.
“We’re known for iconic IPAs and wheat beers. Building upon the success of beers like Light Hearted and Oberon, we saw an incredible opportunity to introduce a lo-cal option to our Wheat Series,” Carrie Yunker, Bell’s Executive Vice President said.
LoSun is refreshing and packed with fruity, dry-hopped aromas and flavors like citrus and pineapple. It has all the qualities of an IPA combined with the smooth mouthfeel of a wheat beer. It’s a great choice for a variety of craft beer drinkers coming in at 4% Alc. By Vol. and only 110 calories (per 12 oz. serving).
“But that’s just the beginning. There will, of course, be a few unannounced additions that will pop up from time to time,” Yunker hinted. “We’re not going to steer away from that tradition.”
The brewery has been sharing some hints about its other plans for 2022 on social media. They include:
- Taller Hopslam:Bell’s eagerly awaited Double IPA will not only return to 12 oz. cans, but also debut in a taller option (16 oz. cans packaged in 4-packs) when it returns in early January.
- More variety packs:In addition to a third round for Jingle Bell’s, a brand-new variety pack will start shipping in mid-January just in time for Valentine’s Day featuring Two Hearted, Light Hearted, Black Hearted and Cold Hearted. Bell’s Box of Hearts will include three 12 oz. bottles of each variation. This is the first time Black Hearted and Cold Hearted will see wide distribution. Both Two Hearted and Light Hearted are available year-round.
- Additional variety pack releases, which include four new Flamingo Fruit Fights flavors, will be announced later in 2022.
- Not sorry at all:Distribution of No, Yeah will expand to six additional states in the New Year: Iowa, Missouri, Kentucky and Pennsylvania. Michigan will also start to see 12-packs of this award-winning easy-drinking beer in January. No, Yeah is available year-round (in states where this beer is distributed).
- Even more sunshine:Tropical Oberon will return for a second year in mid-April.
- More 16 oz. cans:Hopslam isn’t the only Double IPA to get the taller can treatment. The double version of Bell’s iconic IPA, Two Hearted, will also debut in this popular packaging option for the first time. Double Two Hearted will return in August.
Close to home In Kalamazoo, two new series of beers will debut at Bell’s General Store and pub, the Eccentric Cafe.
- Eccentric Exclusives:Formerly known as the Bell’s General Store Exclusive Series, these small batches of special releases won’t be available anywhere else. Bell’s has a long tradition of brewing small batches just for those who visit its original location and live in the area. More of them will now be bottled and sold exclusively at the brewery’s General Store and on tap at the adjacent Cafe.
- That’s The Idea:Have you ever wanted to be a beer taste tester? That’s the idea behind this series of small-batch brews. Take a sip of what’s on our brewers’ minds, share your thoughts via QR codes on the six-pack carriers and be part of Bell’s Inspired Brewing tradition.
Returning favorites include Two Hearted, Light Hearted, Amber Ale, Lager of the Lakes, Official Hazy IPA, Oberon Ale, Rind Over Matter, Kalamazoo Stout, Porter, Hopsoulution Ale, Octoberfest, Special Double Cream Stout, Christmas Ale and many others.
ABOUT BELL’S BREWERY
Bell’s Brewery began in 1985 in Kalamazoo, Michigan, with Larry Bell, a quest for better beer and a 15-gallon soup kettle. Since then, Bell’s has grown into one of the largest craft breweries in America, distributing to 43 states, in addition to Puerto Rico and Washington DC. The dedication to brewing flavorful, unfiltered, quality craft beers that started when Larry was a homebrewer continues today with iconic brands such as Oberon Ale and Two Hearted Ale, as well as Light Hearted Ale and Official Hazy IPA. Bell’s currently brews more than 20 beers for distribution out of its Comstock brewery as well as many small-batch beers that are served at the Eccentric Cafe in Kalamazoo. Over the years, Bell’s has become an industry leader in safety, quality, and human resources, paving the way for the hundreds of craft breweries across Michigan. Bell’s ongoing goal is to brew thoughtful, creative, and artistic ales, and strives to make craft beer welcoming and open to all. For more information, please visit BellsBeer.com.