Generation Z: Insights Into the New Gen of Drinkers

Generational consultants Pete Rose (Kantar) and Lindsay Kunkle (FTI Consulting) will pull back the curtain on Gen Z and provide insight into how this generation’s unique mindset will impact hiring and marketing opportunities in the alcohol category.


Lindsay Kunkle, Senior Director, Digital & Insights, FTI Consulting
Peter Rose, Senior Partner, Consulting Division, Kantar

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